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Scenario based value driven design methods
A MetaDesign White Paper by Giles Rollestone with Nick Durrant

'There is one human ability that can't be automated: emotion, imagination, myth, ritual. Companies will need to understand that their products are less important than their stories. Designers and engineers may abandon even the most ingenious technical enhancements, if those enhancements can't be integrated into a products story'.
Dream Society: Cathy Olofson; interview with Rolf Jensen. Fast Company, October 1999

'Experimentation is essential to success, and all businesses should have a portfolio of experiments rather than putting all their eggs into one or two baskets. Old style strategic planning,using one or two scenarios, is no longer feasible'.
Diane Coyle, The Independent, February 2000

Scenarios are stories about possible futures. Scenario design is really a story telling medium in its infancy. Constructing stories can help introduce new concepts through understanding people's experiences of everyday life.

They help communicate design concepts and user issues among teams of professionals from different disciplines. Scenarios also help prevent these same professionals from making assumptions based on their own personal experience, by focusing almost exclusively on the consumer-user (or customer-centred) experience.

Scenarios put the people who use new products and services in future contexts. Mapping new products and services to consumer's circumstances creates new behaviours. Creating scenarios opens up the possibility for experimentation with those new behaviours, and identifies new service design spaces.

About this paper
The aim of this project is to build a knowledge base that promotes the development and exchange of expertise, methods and tools we use to design useful and usable interactive systems. This particular White Paper gives an overview of one design method, Scenario Design. The content is based on existing documentation within MetaLondon and selected material from other sources. References to all material are given at the end.

What's the problem?
New models of time
Needs and desires are personal
Scenario design: a tool to develop an integrated approach to service design
Formats and uses of scenarios
What's the market place?
What's going on?
What does it feel like?
Sources used for this White Paper

Download PDF version
Please contact me if you would like a copy of this white paper.

Links and Relationships These projects are examples of specific uses of scenario design.

Project: Interactive touch screen system
Role: Multimedia director
Client: Orange, London
Company: MetaDesign

Project: Scenarios - Ambient media in 24 hour cities
Role: Creative Director
Client: Telia, Sweden
Company: Meta Design


© 2005 | Giles Rollestone